Kristofer Jonsson (1973) has several preparatory fine arts degrees from the School of Design and Crafts at the University of Gothenburg. He is an architect SIR and since 2019 runs the company whatif design studio. Kristofer wants to improve the conditions for future circular environments with his design and commitment. He wants to create furniture and interiors that contribute to a positive development for our environment and for the people affected by his project. For Karl Andersson & Söner, Kristofer together with Fanny Jiseborn designed the shelf 1KM DISPLAY presented in 2016. Kristofer has collaborated with his colleague Andreas Sture to design Tailor table, launched in 2018. In 2020 the family was expanded with Tailor bench.